Privacy Policy

1. Scope

This Privacy Policy applies to personal information processed in connection with FBA Foundry websites, landing pages, applications, checkout pages, intake forms, mentorship programs, consulting services, product reviews, digital products, course or membership platforms, customer support, marketing activities and related Services.

This Privacy Policy does not govern independent third-party websites or services that maintain their own privacy policies.

2. Information We Collect

The information we collect depends on how you interact with FBA Foundry.

Identity and Contact Information

We may collect information such as:

• name;
• email address;
• telephone number;
• billing address;
• country or general location;
• business or brand name; and
• other contact information you voluntarily provide.

Application and Intake Information

If you apply for or purchase mentorship, consulting, consulting calls, a Product Selection Review or another customized Service, we may collect information you provide concerning:

• your business;
• experience;
• Amazon selling activities;
• products or product ideas;
• business goals;
• challenges;
• available resources or budget;
• suppliers;
• sales or business information;
• questions;
• documents or materials you submit; and
• other information reasonably necessary to evaluate, administer or perform the Service you requested.

Certain FBA Foundry Services are customized and require information submitted through an intake form before we can perform the applicable Service.

Please do not submit sensitive personal information that is not reasonably necessary for the Service you are requesting.

Transaction and Payment Information

When you make a purchase, we may receive information including:

• the Service purchased;
• transaction amount;
• currency;
• purchase date;
• payment status;
• billing information;
• installment or payment-plan information;
• refunds;
• payment disputes or chargebacks; and
• limited payment-method information provided by our payment processor.

Complete payment-card numbers and card security codes are generally collected and processed directly by third-party payment processors and are not stored by FBA Foundry.

Program and Service Information

We may collect information relating to your participation in FBA Foundry Services, including:

• account or portal access;
• course or program participation;
• intake-form submissions;
• course activity;
• appointments;
• mentorship or consulting-session attendance;
• questions and requests;
• support interactions;
• materials submitted by you;
• recommendations or deliverables provided to you; and
• communications relating to your purchase.

Communications

We may retain emails, support messages, application responses, intake-form responses, survey responses, customer-service communications and other communications you send to us.

Calls and Recordings

Certain mentorship, consulting, coaching or group sessions may be recorded where appropriate.

Where a session is recorded, notice will be provided and consent will be obtained where required by applicable law.

Recordings may be used for purposes such as:

• program delivery;
• participant access;
• quality assurance;
• training;
• recordkeeping; or
• resolving disputes.

Technical and Usage Information

When you visit our websites or interact with our Services, we and our service providers may automatically collect information such as:

• IP address;
• browser type;
• device type;
• operating system;
• referring website or URL;
• pages viewed;
• links or buttons clicked;
• date and time of visits;
• content or video engagement;
• website interactions;
• approximate location derived from IP address; and
• identifiers stored through cookies, pixels or similar technologies.

We do not intentionally collect precise device geolocation unless specifically disclosed and permitted by you.

3. How We Collect Information

We may collect personal information:

• directly from you;
• through applications and intake forms;
• when you purchase or use a Service;
• through our websites and landing pages;
• through course or membership platforms;
• through scheduling and video-conferencing services;
• through customer-support communications;
• automatically through cookies, pixels and similar technologies;
• from payment processors;
• from analytics and advertising platforms; and
• from service providers acting on our behalf.

4. How We Use Personal Information

We may use personal information to:

• provide and operate our websites and Services;
• evaluate applications;
• process purchases and payments;
• administer installment arrangements;
• create and manage customer accounts;
• deliver mentorship, consulting and customized Services;
• review and analyze intake-form submissions;
• prepare research, recommendations and deliverables;
• schedule and conduct calls or sessions;
• provide customer support;
• send receipts, confirmations and onboarding information;
• communicate regarding your purchase, account or Service;
• request information necessary to perform a Service;
• maintain transaction and service-delivery records;
• prevent fraud and unauthorized activity;
• investigate suspicious activity;
• respond to payment disputes and chargebacks;
• enforce our Terms & Conditions;
• protect our rights, systems and customers;
• operate, secure and improve our websites and Services;
• analyze website and program performance;
• measure advertising effectiveness;
• attribute sales and conversions to advertising campaigns;
• build, match or use advertising audiences where legally permitted;
• conduct remarketing where legally permitted;
• market FBA Foundry products and Services;
• comply with legal, accounting, tax and regulatory obligations;
• establish, exercise or defend legal claims; and
• carry out another purpose disclosed to you when information is collected.

5. Cookies, Pixels and Similar Technologies

We and our service providers may use cookies, pixels, tags, server-side event tools and similar technologies.

These technologies may be used for:

Essential Functions

To operate our websites, maintain security, process transactions and provide functionality you request.

Analytics

To understand how visitors interact with our websites and Services and to measure and improve performance.

Advertising and Conversion Measurement

To:

• measure advertising campaigns;
• attribute conversions;
• understand advertising performance;
• create advertising audiences;
• conduct remarketing;
• exclude existing customers from certain campaigns; and
• improve advertising effectiveness.

This may include technologies provided by platforms such as Meta and Google.

Depending on the technologies used, advertising platforms may receive information concerning events such as:

• page visits;
• form submissions;
• applications;
• registrations;
• purchases; and
• other website interactions.

Information transmitted may include online identifiers and, where applicable, hashed versions of information such as an email address or telephone number.

Advertising providers may attempt to match this information with information associated with users of their own services, subject to their own terms and privacy policies.

Where applicable law requires consent before non-essential cookies, pixels or advertising technologies are activated, we will request that consent before using those technologies.

Where available, you may manage your preferences through our cookie-consent or privacy-preference tools.

6. Advertising Audiences and Customer Data

Where permitted by applicable law and applicable platform rules, FBA Foundry may use information collected directly from customers or prospective customers with advertising platforms to:

• measure conversions;
• understand advertising performance;
• create or match advertising audiences;
• exclude existing customers from certain advertising;
• conduct remarketing; or
• improve advertising attribution.

This may include services such as:

• Meta Custom Audiences;
• Meta Conversions API;
• Google Customer Match;
• Google enhanced conversions; or
• similar advertising and measurement technologies.

We will use these services only where we believe we have the rights, permissions and lawful basis necessary to do so.

Where applicable law or a platform requires consent, we will obtain the required consent before using personal information for the applicable purpose.

7. How We Disclose Personal Information

We may disclose personal information to third parties that help us operate FBA Foundry and provide our Services.

These may include providers of:

• payment processing;
• fraud prevention;
• website hosting;
• landing pages and funnels;
• customer-relationship management;
• course and membership platforms;
• scheduling;
• video conferencing;
• email and communications;
• forms and intake processing;
• cloud storage;
• workflow automation;
• analytics;
• advertising;
• conversion tracking;
• accounting;
• legal or professional services; and
• technical support.

Depending on the systems we use at the relevant time, providers may include companies such as Stripe, Zoom, Manychat, Google and Meta.

Service providers may change as our business and technology change.

Third-party providers process information subject to their applicable agreements, privacy policies and legal obligations.

We may also disclose information:

• when required by applicable law or lawful legal process;
• to protect our legal rights, customers or systems;
• to investigate fraud, abuse or security incidents;
• in connection with payment disputes or chargebacks;
• to enforce agreements;
• to establish, exercise or defend legal claims; or
• in connection with an actual or proposed merger, acquisition, restructuring, financing, sale of assets or similar business transaction.

8. Sale, Sharing and Targeted Advertising

FBA Foundry does not sell personal information for money.

However, certain privacy laws define terms such as “sale,” “sharing,” “targeted advertising” or “cross-context behavioral advertising” more broadly.

As a result, disclosures of online identifiers, website activity or other information to advertising or analytics providers may be considered a sale, sharing or targeted-advertising activity under the laws of certain jurisdictions even though FBA Foundry does not receive money in exchange for that information.

Where applicable law gives you the right to opt out of such activity, we will provide an appropriate method for exercising that right.

Where required, this may include a “Your Privacy Choices,” “Do Not Sell or Share My Personal Information,” or similar mechanism.

Where applicable law requires us to recognize browser-based opt-out preference signals, such as Global Privacy Control, we will process those signals in accordance with applicable requirements.

9. Payment Processing

Payments may be processed by third-party payment processors such as Stripe.

Payment processors may collect information necessary to authorize and process a transaction, including payment-card and billing information, in accordance with their own privacy policies and security requirements.

FBA Foundry generally receives transaction information and limited payment-method information rather than your complete payment-card number or card security code.

We may retain transaction information as reasonably necessary for:

• accounting;
• payment administration;
• tax obligations;
• fraud prevention;
• refunds;
• chargebacks;
• payment disputes;
• contract administration; and
• legal recordkeeping.

10. Marketing Communications

Where permitted by applicable law, we may use your contact information to send communications concerning FBA Foundry programs, Services, content or promotions.

You may unsubscribe from marketing emails by using the unsubscribe link included in those communications.

Where SMS, telephone or another marketing channel requires separate consent, we will request that consent where required.

Opting out of marketing does not prevent us from sending transactional or Service-related communications reasonably necessary to administer:

• a purchase;
• payment;
• appointment;
• account;
• program;
• customer-service request; or
• existing customer relationship.

11. Legal Bases for Processing

Where laws such as the European Union or United Kingdom GDPR apply, we may process personal information under one or more lawful bases, including:

Performance of a Contract

Where processing is necessary to provide a Service you requested or purchased or to take steps at your request before entering into an agreement.

Legitimate Interests

Where processing is reasonably necessary for purposes such as:

• operating our business;
• improving our Services;
• maintaining appropriate records;
• preventing fraud;
• providing customer support;
• securing our systems; and
• protecting or exercising our legal rights,

provided those interests are not overridden by your applicable rights and interests.

Consent

Where you have consented to particular processing, including where consent is required for certain marketing, cookies or advertising technologies.

Legal Obligation

Where processing is necessary to comply with applicable law, tax obligations, accounting requirements, court orders, regulatory requirements or other legal obligations.

Where processing relies on consent, you may withdraw that consent subject to applicable law.

Withdrawal of consent does not affect processing that was lawful before consent was withdrawn.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, contractual and legal purposes.

Retention periods may differ depending on the nature of the information and why it is processed.

For example:

• transaction, payment, tax and accounting records may be retained for the period reasonably necessary to satisfy legal and recordkeeping requirements;
• agreements, intake forms, service-delivery records and communications may be retained for a reasonable period after the customer relationship ends in order to maintain business records and resolve potential disputes;
• payment-dispute, chargeback and fraud-prevention records may be retained for as long as reasonably necessary to protect against or respond to disputes or improper activity;
• marketing information may generally be retained until you unsubscribe, withdraw consent where applicable, or the information is no longer reasonably necessary; and
• analytics information may be retained according to applicable provider settings and retention periods.

We may retain information for a longer period where reasonably necessary or permitted to:

• comply with applicable law;
• satisfy tax or accounting obligations;
• enforce agreements;
• resolve disputes;
• prevent fraud; or
• establish, exercise or defend legal claims.

When personal information is no longer reasonably necessary for the purposes described above, we may delete, anonymize or de-identify it, subject to information retained in backups or where continued retention is permitted or required by law.

13. Data Security

We use reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

These safeguards may include:

• access restrictions;
• authentication controls;
• secure third-party platforms;
• security features provided by our technology providers; and
• other reasonable security practices.

However, no method of electronic transmission, website, database or storage system can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of passwords and credentials associated with Services you use.

If you believe your account or information has been compromised in connection with FBA Foundry, please contact us promptly.

14. Your Privacy Rights

Depending on where you live and the laws applicable to FBA Foundry, you may have rights concerning personal information we maintain about you.

These may include the right to:

• request access to personal information;
• request correction of inaccurate information;
• request deletion of certain information;
• obtain a copy or portability of certain information;
• object to or restrict certain processing;
• withdraw consent where processing relies on consent;
• opt out of certain targeted advertising;
• opt out of certain sale or sharing of personal information;
• request information about categories of information collected or disclosed;
• limit certain uses of sensitive personal information where applicable; and
• appeal certain decisions relating to a privacy request.

Not every right applies in every jurisdiction or circumstance.

Certain legal exceptions may allow or require us to retain or continue processing information despite a request.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

Privacy requests may be submitted to: [email protected]

Verification of Requests

To protect your information, we may take reasonable steps to verify your identity before fulfilling a privacy request.

Information submitted for verification will be used for that purpose and for related security or fraud-prevention purposes.

If we cannot reasonably verify your identity, we may be unable to fulfill the request.

Authorized Agents

Where applicable law permits an authorized agent to submit a request on your behalf, we may require reasonable evidence that the agent is authorized to act for you.

We may require you to verify your identity directly with us where permitted by applicable law.

Appeals

Where applicable law gives you the right to appeal our decision concerning a privacy request, you may submit an appeal to [email protected] and identify the request you would like us to reconsider.

We will review and respond to an appeal as required by applicable law.

15. U.S. State Privacy Rights

Residents of California and certain other U.S. states may have additional privacy rights where the applicable law applies to FBA Foundry.

Depending on the applicable law, these rights may include:

• access;
• correction;
• deletion;
• data portability;
• information concerning categories of personal information processed or disclosed;
• opting out of targeted advertising;
• opting out of sale or sharing;
• limiting certain uses of sensitive personal information; and
• appealing certain privacy decisions.

Where applicable law requires additional disclosures or privacy-choice mechanisms, we will provide them.

We do not represent that every state privacy law applies to FBA Foundry merely because a visitor or customer resides in that state.

Rights will be handled according to the law actually applicable to the request and our business.

16. International Users and Data Transfers

FBA Foundry and the third-party providers we use may process information in countries other than the country in which you reside, including the United States.

Data-protection laws in those countries may differ from those in your jurisdiction.

Where applicable law requires a specific safeguard for international transfers, we will use an appropriate legally recognized mechanism or other permitted safeguard.

17. Information Shared in Group Programs

If you participate in a community, group mentorship, group coaching session or other shared program environment, information that you voluntarily post or disclose in shared areas may be visible to other participants.

You should not disclose information in a shared environment that you do not want other participants to see.

FBA Foundry cannot control how another participant independently uses information you voluntarily disclose to that participant, although participant conduct remains subject to our applicable Terms & Conditions.

18. Sensitive Personal Information

FBA Foundry does not intentionally request sensitive personal information unless reasonably necessary for a specific legitimate purpose.

Please do not send information such as:

• account passwords;
• complete payment-card details;
• Social Security numbers;
• government identification numbers;
• medical information;
• precise geolocation information;
• biometric information; or
• other highly sensitive personal information

unless we specifically request the information through an appropriate process and there is a legitimate reason for doing so.

19. Age

FBA Foundry Services are intended for adults.

We do not offer our paid Services to individuals under 18 or intentionally collect personal information from them for the purpose of providing those Services.

20. Third-Party Websites and Services

Our websites and Services may contain links to or integrations with third-party websites, applications, software or services.

Those third parties operate independently and may process information under their own terms and privacy policies.

FBA Foundry is not responsible for the privacy, security or data-handling practices of independent third parties.

We encourage you to review the privacy policies of third-party services you choose to use.

21. Business Transfers

If FBA Foundry or the business operating FBA Foundry is involved in an actual or proposed:

• merger;
• acquisition;
• financing;
• restructuring;
• sale of assets;
• sale of a business line; or
• similar transaction,

personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

Any successor receiving personal information will be subject to applicable legal obligations concerning that information.

22. Legal Requests, Fraud and Protection of Rights

We may preserve, use or disclose information where reasonably necessary to:

• comply with applicable law;
• respond to lawful subpoenas, court orders or governmental requests;
• cooperate with regulators or law-enforcement authorities;
• prevent, detect or investigate fraud;
• investigate security incidents;
• protect the security and integrity of our Services;
• enforce our Terms & Conditions or other agreements;
• respond to payment disputes or chargebacks;
• collect or establish amounts lawfully owed;
• protect the rights or safety of FBA Foundry, our customers or others; or
• establish, exercise or defend legal claims.

23. Do-Not-Track and Privacy Preference Signals

Some browsers and devices provide “Do Not Track” or similar privacy signals.

Because there is not a single universally applicable standard governing every such signal, we may not respond to general Do Not Track signals unless applicable law requires us to do so.

Where applicable law requires us to recognize a legally recognized opt-out preference signal, such as Global Privacy Control, we will process that signal in accordance with the applicable requirements.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• our Services;
• technology;
• business practices;
• third-party providers; or
• applicable legal requirements.

The current version will be posted with an updated “Last Updated” date.

Where applicable law requires additional notice or consent before a material change to our privacy practices becomes effective, we will provide that notice or obtain that consent.

25. Contact Us

For questions regarding this Privacy Policy or to submit a privacy request, contact: