I started learning Amazon FBA in 2016 and launched my first brand with a $10K loan while working a 9–9 job. I scaled that brand to 7 figures and sold it, built 3 more brands, and consulted with aggregators and investment firms that acquire FBA brands. I'm still launching and operating brands today.
Build an Amazon Brand That Pays You and Sets You Free
Tailored, founder-level FBA mentorship to launch, scale, and sell a business asset you actually own, without guessing alone or gambling your life savings on recycled advice.
Apply Now
No Sales Calls
- Built and sold 7-Figure Brand
- Amazon Operator Since 2016
- Advised Aggregators $100M+
The Founder //
Built By an Operator
But it wasn't always this easy.
I had to figure it out on my own, and online theory breaks in real-life execution. Even after turning to some of the top agencies for help, I still ended up $250K negative before rebuilding the strategy myself through real testing, execution, and what was actually working.
"Amazon FBA is not won by theory. It's won in implementation."
That's why The FBA Foundry is built around hands-on implementation, not just information. You work directly with me on the mentorship and implementation decisions.
- No outsourced staff.
- No VAs.
- No handoff to junior coaches.
The Problem //
Information Is Free. The Decisions Aren't.
Let's be honest about why you haven't launched yet, or why the brand you did launch still hasn't taken off.
It's not because you didn't try. You've watched endless videos, read the articles, saved the frameworks, compared the tools, and maybe even bought a course. By every visible measure, you've done the work. So eventually the quiet thought starts to creep in:
Maybe it's me.It isn't.
The truth is, the problem was never a lack of information, it's the flood of it. There's endless Amazon FBA content out there, and most of it was never really built to get you to the finish line.
It isn't meant to. The videos, articles, free guides, and "breakdowns" are usually lead magnets by design, built to sell you a tool, an agency, a service, or another course. And much of it is theory from the outside, often from marketers, agencies, and course sellers, rather than operators who've actually built, scaled, and sold Amazon FBA brands themselves. So you end up buried under a pile of conflicting advice that never pieces together into something you can actually run.
And even the parts that are solid only explain the model, they don't evaluate your decisions. You understand the theory. You understand how Amazon FBA works. But when it's time to implement, you still can't tell if what you're doing is right, or just another guess if:
- your product is worth ordering
- your supplier is safe
- your sample is good enough
- your differentiation is strong enough
- your launch plan is about to build momentum or bleed cash.
- your listing and creatives will convert.
Information can't give you the one thing that matters most, whether your specific plan is actually right for your brand.
And that's where Amazon FBA gets expensive.
Because this business isn't won by knowing the steps. It's won, or lost, in the implementation: the decisions behind every step. It's not what you do. It's how you do it.
- 01The product you choose.
- 02The branding and design.
- 03The assets you build.
- 04The supplier you trust.
- 05The quantity you order.
- 06The angle you launch with.
- 07The ads you run.
- 08The cash you put at risk before you know if any of it is actually going to work.
No video can confirm that for your exact situation. No course can sit inside that decision with you. So eventually, you stop researching, you guess, and theory turns into an invoice.
You wire the money.
And now every decision has real cash attached to it:
- inventory
- freight
- packaging
- creatives
- launch spend
- PPC
- your savings
A wrong guess here isn't a lesson. It's dead inventory and a failed launch, six months gone before you even realize you were on the wrong path, cash you don't get back, and a failed business staring back at you.
So the question is simple:
How many expensive guesses can you actually afford?
Path A, Alone
Most people get one real shot. Maybe two. Then the money is gone, the nerve is gone, and the idea of building a real online business quietly goes back in the drawer, not because they were wrong about Amazon, but because they were alone for the only part that actually mattered.
Path B, With an Operator
Now picture the other version. Instead of stitching scattered internet theories into something you hope works, you get proven steps and strategies that show you how to implement and build your brand the right way, with an operator who has built, scaled, and sold FBA brands as your mentor. You stop guessing whether you're doing it right. You stop wasting time navigating wrong turns. And you stop gambling your savings on a hunch, because now you have a proven path, and you're not building it alone.
That's what the FBA Foundry was built to give you.
The Program //
What is FBA Foundry
The FBA Foundry is a tailored, hands-on mentorship and consulting program that helps you build, launch, and scale your own Amazon brand, using FBA as the foundation for an online brand flywheel that can grow beyond Amazon.
You get the roadmap and training, but The Foundry is built around guided implementation. As you move through the major stages of the business, product selection, supplier sourcing, brand direction, listing, launch plan, and PPC strategy, you are not left trying to turn the theory into execution alone. You get direction, feedback, and operator-level guidance around the real work you are building, so you can move forward with more clarity at each stage instead of guessing alone.
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01
Checkpoint 01
Product
SelectionIdentify the right product opportunity.
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02
Checkpoint 02
Supplier
SourcingFind and validate reliable suppliers.
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03
Checkpoint 03
Brand
DirectionBuild a clear and differentiated brand.
-
04
Checkpoint 04
Listing
Create a conversion-focused product listing.
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05
Checkpoint 05
Launch
PlanPrepare the strategy for a successful launch.
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06
Checkpoint 06
PPC
StrategyBuild a scalable advertising system.
Idea
Brand Asset
Contents //
What's Included in FBA Foundry
The FBA Foundry is not a course. It is a mentorship and consulting program built around guided implementation, decision checkpoints, and direct feedback.
Product Selection Review
01Get your product options personally reviewed and evaluated, so you can break through analysis paralysis, avoid expensive guessing, and build your brand on a foundation worth committing to.
Weekly Mentorship Calls
02Strategy, implementation, and your questions answered.
Implementation Checkpoints
03Feedback and guidance as you build, so you're not guessing alone.
FBA Foundry Roadmap
04The entire build mapped in one clear, detailed view, so every piece connects and you always know where you are and what comes next.
Foundation Modules
05Everything you need to know to start, build, and grow your Amazon and online brand, from essential strategies and implementation to advanced growth tactics. No endless beginner platform walkthroughs here.
Market Case Studies
06Uncover the performance and strategies behind successful brands, and the mistakes behind failed ones.
Pre-Launch Testing
07Validate with data, not your savings.
Amazon PPC Strategy
08Clear systems and actionable strategies to launch, manage, optimize, and scale Amazon ad campaigns.
Vetted Service Providers
09Tried and tested list of professionals for your brand (non-affiliated).
Brand Scaling & Growth Flywheel (For those looking to scale beyond Amazon)
10Expand your product line into a full brand, grow beyond Amazon, and build demand through external traffic, creating a growth flywheel that compounds over time.
The goal is to help you build a real online brand with the right product, the right branding, positioning, listings, launch plan with Decision Checkpoints Before You Spend Real Money.
Fit Check //
Is FBA Foundry right for you?
✓
Who FBA Foundry Is For
For people who:
- Want to build a real online brand that can become an asset, not chase another side hustle.
- Are serious about Amazon FBA but overwhelmed by conflicting advice.
- Want to build a brand from scratch or improve and grow an existing brand.
- Want to know exactly what to do, how to do it, and where to do it without guessing.
- Have capital to invest.
- Want direct feedback from an operator before major decisions.
- Understand this takes work, capital, time and execution.
✕
Who It Is Not For
Not for people who:
- Want guaranteed income.
- Want passive income with no effort.
- Want AI automation to build the business for them.
- Are not prepared to invest.
- Are looking for a done for you service.
- Are not willing to learn and execute.
- Need to be pressured, chased, or convinced to start.
- Want to learn Amazon arbitrage, wholesale or dropshipping.
Capacity //
Limited Spots
Because FBA Foundry includes direct review, feedback, and founder-level consulting touchpoints, enrollment is intentionally limited. This keeps the program hands-on, protects the quality of feedback, and ensures each member receives the level of direction needed to move through the build properly. Availability is handled in the order applications are received. If the current intake is full, applicants will be offered the next available one.
The Process //
No Sales Calls
We do not do sales calls. No pressure. No closing scripts. No convincing.
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01
You watch the VSL
Get the full methodology
up front. -
02
You read this page
What's included and how
the mentorship works. -
03
You apply
Short, straightforward application
to see if we're a good fit. -
04
You receive the offer document
Get the full program details
and next steps.
If you have any questions, you're always welcome to message us.
Apply Now
No Sales Calls
Common Inquiries //
Frequently Asked Questions
01Do I need any experience?
No. You don't need any prior Amazon FBA, e-commerce, or business experience.
What matters is your willingness to learn, invest, and execute. You don't need experience to get started, but you do need to be willing to put in the work.
What matters is your willingness to learn, invest, and execute. You don't need experience to get started, but you do need to be willing to put in the work.
02Is this a course?
No. The FBA Foundry is a done-with-you mentorship and consulting program.
You'll receive the training, roadmap, and strategies you need, but the main part is in the implementation and decision checkpoints
Instead of being left to figure everything out yourself, you'll work directly with me through live mentorship, personal consultations, and decision checkpoints. I'll review your work and provide guidance on the actual decisions behind building your brand.
You're still the one building and operating your business, but you won't be left figuring out every important decision on your own.
You'll receive the training, roadmap, and strategies you need, but the main part is in the implementation and decision checkpoints
Instead of being left to figure everything out yourself, you'll work directly with me through live mentorship, personal consultations, and decision checkpoints. I'll review your work and provide guidance on the actual decisions behind building your brand.
You're still the one building and operating your business, but you won't be left figuring out every important decision on your own.
03What's included in the mentorship?
The FBA Foundry combines strategy training with hands-on mentorship ,consulting and decision checkpoints to guide you through building your own Amazon brand.
More importantly, you'll receive personal product selection reviews and implementation checkpoints covering supplier sourcing, product differentiation, branding, listings, creatives, pre-launch testing, and PPC strategy.
You'll also get guidance on growing beyond Amazon and building a brand with long-term potential.
More importantly, you'll receive personal product selection reviews and implementation checkpoints covering supplier sourcing, product differentiation, branding, listings, creatives, pre-launch testing, and PPC strategy.
You'll also get guidance on growing beyond Amazon and building a brand with long-term potential.
04How is the program delivered?
The Foundry is 100% online, with two paths: Group Mentorship and Private 1:1 Mentorship.
Both combine strategy training, live mentorship, and personal reviews at key stages of building your brand.
Group Mentorship includes two live group sessions per week, along with private product selection reviews and guided implementation checkpoints.
Private 1:1 Mentorship includes dedicated weekly sessions, along with private product selection reviews and 1:1 guided implementation checkpoint.
Both combine strategy training, live mentorship, and personal reviews at key stages of building your brand.
Group Mentorship includes two live group sessions per week, along with private product selection reviews and guided implementation checkpoints.
Private 1:1 Mentorship includes dedicated weekly sessions, along with private product selection reviews and 1:1 guided implementation checkpoint.
05Can I do this while working a full-time job?
Yes. You don't need to quit your job. I launched my first Amazon brand while working two jobs.
Plan to dedicate around at least 5–10 hours per week to the mentorship and building your brand. Some weeks may require more time.
The strategy training is self-paced, and group mentorship calls are typically held twice per week for around 1–2 hours, with multiple scheduling options.
You can build your brand around your existing responsibilities. What matters most is making consistent time for it and following through on the work.
Plan to dedicate around at least 5–10 hours per week to the mentorship and building your brand. Some weeks may require more time.
The strategy training is self-paced, and group mentorship calls are typically held twice per week for around 1–2 hours, with multiple scheduling options.
You can build your brand around your existing responsibilities. What matters most is making consistent time for it and following through on the work.
06How much money do I need to start?
- $5,000 -- Minimum
- $10,000–$15,000 -- Recommended
- $25,000–$50,000+ -- Larger-Scale Brand Opportunities
Your product selection and launch strategy will be tailored to your available budget, as different investment levels open up different product opportunities, marketing strategies, and growth potential.
07Do I need a product idea before joining?
No. Product selection is one of the most important parts of the Foundry, and we'll work through it together.
You'll learn how to identify and evaluate product opportunities based on real market demand, competition, differentiation potential, and your available budget.
Once you've narrowed down your options, I'll personally review your research, evaluate the opportunities, and give you my recommendations before you commit to moving forward.
You'll learn how to identify and evaluate product opportunities based on real market demand, competition, differentiation potential, and your available budget.
Once you've narrowed down your options, I'll personally review your research, evaluate the opportunities, and give you my recommendations before you commit to moving forward.
08What if I'm already selling on Amazon or have an existing product?
We'll start by reviewing your existing product, its performance, positioning, and growth potential.
Some products have strong potential but need a strategic overhaul — from branding and differentiation to listings, PPC, and growth strategy. Others are already performing well and have opportunities to scale further.
But not every product is worth saving. If the numbers or market opportunity don't justify further investment, I'll tell you directly, and we'll evaluate whether it makes more sense to reposition, pivot, or pursue a stronger product.
The goal is to build on what makes sense, fix what's holding you back, and avoid putting more money into something that isn't worth pursuing.
Some products have strong potential but need a strategic overhaul — from branding and differentiation to listings, PPC, and growth strategy. Others are already performing well and have opportunities to scale further.
But not every product is worth saving. If the numbers or market opportunity don't justify further investment, I'll tell you directly, and we'll evaluate whether it makes more sense to reposition, pivot, or pursue a stronger product.
The goal is to build on what makes sense, fix what's holding you back, and avoid putting more money into something that isn't worth pursuing.
09How long does it take to launch an Amazon brand and start seeing results?
With consistent effort and execution, you can build your brand and be ready to launch within the first three months.
The actual launch timeline depends on your product, manufacturer, customization, shipping, and other factors. Going from product selection to selling on Amazon can take several months. Once your product is live, you can start generating sales.
Some brands reach profitability within their first 2-3 months of selling, while others take six months or longer. There is no fixed timeline or guaranteed outcome.
Like any real business, results depend on the product, strategy, market conditions, and how well you execute.
The Foundry is designed to help you navigate the build efficiently, make informed decisions, and avoid costly mistakes — so you can build your brand on the right foundation from the start.
The actual launch timeline depends on your product, manufacturer, customization, shipping, and other factors. Going from product selection to selling on Amazon can take several months. Once your product is live, you can start generating sales.
Some brands reach profitability within their first 2-3 months of selling, while others take six months or longer. There is no fixed timeline or guaranteed outcome.
Like any real business, results depend on the product, strategy, market conditions, and how well you execute.
The Foundry is designed to help you navigate the build efficiently, make informed decisions, and avoid costly mistakes — so you can build your brand on the right foundation from the start.
10Why do some Amazon brands fail?
Usually, it's one or more of the following: the wrong product, a product that doesn't fit the available budget, weak differentiation, ineffective branding, unoptimized listings and creatives, an ineffective marketing strategy, or poorly managed PPC.
Even a great product can fail if the strategy and execution behind it aren't right.
Even a great product can fail if the strategy and execution behind it aren't right.
11Is income or success guaranteed?
No. There are no guaranteed sales, income, profits, or business outcomes.
Like any real business, building an Amazon brand involves investment, effort, and risk. Your results depend on your product, capital, market conditions, and how well you execute.
What I commit to is providing the strategy, mentorship, and personal reviews included in the program, helping you make informed decisions, avoid costly mistakes, and execute with a clear strategy tailored to the brand you're building.
You'll be the one putting that plan into action and running your business.
Like any real business, building an Amazon brand involves investment, effort, and risk. Your results depend on your product, capital, market conditions, and how well you execute.
What I commit to is providing the strategy, mentorship, and personal reviews included in the program, helping you make informed decisions, avoid costly mistakes, and execute with a clear strategy tailored to the brand you're building.
You'll be the one putting that plan into action and running your business.
12How long is the mentorship, and how long do I have access?
The Foundry is an intensive 12-week mentorship.
After the 12-week mentorship, you'll continue to have access to the foundation modules and training resources for as long as the FBA Foundry training library remains available and relevant, so you can revisit the strategies as your brand grows.
The main focus of the program though is live mentorship, implementation and decision checkpoints , not just modules.
After the 12-week mentorship, you'll continue to have access to the foundation modules and training resources for as long as the FBA Foundry training library remains available and relevant, so you can revisit the strategies as your brand grows.
The main focus of the program though is live mentorship, implementation and decision checkpoints , not just modules.
13Can I join if I live outside the United States?
Yes. The mentorship is entirely online, and you don't need to live in the United States to operate an Amazon FBA business or sell in the US marketplace.
Amazon accepts seller registrations from many countries around the world, although eligibility and registration requirements vary by country.
Before applying, make sure your country of residence is eligible for Amazon seller registration and that you can meet its verification requirements.
You can check Amazon's official list of countries accepted for seller registration here:
https://sellercentral.amazon.com/help/hub/reference/external/G200405020
Amazon accepts seller registrations from many countries around the world, although eligibility and registration requirements vary by country.
Before applying, make sure your country of residence is eligible for Amazon seller registration and that you can meet its verification requirements.
You can check Amazon's official list of countries accepted for seller registration here:
https://sellercentral.amazon.com/help/hub/reference/external/G200405020
14Do you offer refunds?
No. All payments and enrollments are final and non-refundable once payment is confirmed.
The Foundry is not a trial or a self-service video course. Training access is granted upon enrollment, and your place is reserved automatically for limited mentorship capacity, personal consulting, reviews, and dedicated founder time.
We provide the full program details, expectations, and terms upfront. There are no sales calls, pressure tactics, or money-back guarantees and refund marketing tactics to sell you. We expect members to enroll committed to the process and prepared to follow through.
Changing your mind, deciding not to participate, choosing to leave the program early or not liking the process required to build, does not qualify for a refund.
Please review everything carefully, as all the details about the program and process is listed in this page and the video and if you have any questions, you're always welcome to message before committing.
The Foundry is not a trial or a self-service video course. Training access is granted upon enrollment, and your place is reserved automatically for limited mentorship capacity, personal consulting, reviews, and dedicated founder time.
We provide the full program details, expectations, and terms upfront. There are no sales calls, pressure tactics, or money-back guarantees and refund marketing tactics to sell you. We expect members to enroll committed to the process and prepared to follow through.
Changing your mind, deciding not to participate, choosing to leave the program early or not liking the process required to build, does not qualify for a refund.
Please review everything carefully, as all the details about the program and process is listed in this page and the video and if you have any questions, you're always welcome to message before committing.
15Why are there no sales calls?
Because I don't believe anyone should need to be pressured or convinced into starting a business.
The Foundry has limited capacity because I personally work with members. I'd rather dedicate that time to helping people build their brands than running sales calls
No salespeople. No Sales tactics. No closing scripts. No pressure.
The Foundry has limited capacity because I personally work with members. I'd rather dedicate that time to helping people build their brands than running sales calls
No salespeople. No Sales tactics. No closing scripts. No pressure.
